Know which franchise brands to target, what drives their buying decisions, and what they're about to need next.
Structured franchise intelligence from 1,300+ brands.
| Brand | Spend | Controlled by |
|---|---|---|
| Jersey Mike's | $10,000 | Franchisor |
| Window Genie | $3,500 min | Franchisee |
| Drybar | $20,000 | Franchisor |
You sell into franchising. The answers are in the FDDs — but they're buried across hundreds of pages, brand by brand, in a format you can't use.
ClearlyData transforms franchise disclosure documents into structured intelligence — helping suppliers identify the right prospects, understand their business, and do their customer homework before making the call.
Sample · Units opened & closed, last year (FDD Item 20)
| Brand | Opened | Closed |
|---|---|---|
| Great Clips | 110 | 108 |
| Cinnabon | 348 | 36 |
| School of Rock | 27 | 2 |
Tell us the question, and we build the dataset around it. Each field traces to its FDD Item and page.
Brands adding the most units, plus projected openings.
Item 20Ad funds, marketing fees, grand-opening requirements.
Items 6, 7, 11Mandated POS, CRM, and platforms; approved suppliers.
Items 8, 11Total units, franchisee counts, and states operated in.
Items 1, 20Franchise fee, total investment, financing offered — or not.
Items 5, 6, 7, 10First-time filers; reach them before the vendor list locks.
Item 1A franchisor reworks its prototype, mandates a new platform, or raises its marketing spend in the disclosure document first — months before it rolls out across the system, and before the vendor list locks. ClearlyData reads the library year over year, so the shift is a signal you can move on while it's early.
A smaller prototype and lower investment range is a different FF&E, signage, and construction conversation — the same shift real-estate data only catches once leases get signed.
Item 7A POS, CRM, or platform that wasn't required last year now is. The brands that just wrote a category into their filing are the ones about to source it.
Items 8, 11A higher ad fund or local requirement is budget moving into the system — and a reason for media and agency suppliers to engage now.
Items 6, 11A new financing arrangement or fee structure reshapes who a brand works with next.
Items 5, 6, 7, 10You see it at filing — not when the rollout is announced, not when the contract is signed. Every field traced to its Item and page.
Ask for one number; get the owner, the timing, who controls the budget, and the exact disclosure — each traced to its page.
| Brand | Parent / PE Owner | Category | Grand-Opening Spend | Controlled by | Source |
|---|---|---|---|---|---|
| Window Genie | Neighborly | Home Services | $3,500 min | Franchisee | Item 7, p.39 |
| Jersey Mike's | Blackstone (2024) | Food & Beverage | $10,000 | Franchisor | Item 7, p.25 |
| Tropical Smoothie | Blackstone (2024) | Food & Beverage | $5,000–$10,000 | Required program | Item 7, p.31 |
| Drybar | WellBiz Brands | Beauty | $20,000 | Franchisor | Item 7, p.27 |
| 9Round | Independent | Fitness | $11,000–$25,000 | Required program | Item 7, p.24 |
The franchisor collects and spends it. Sell to HQ once and reach every opening in the system.
Each franchisee spends it directly. The opportunity is local — and it repeats with every new unit.
Some brands mandate the spend but place it locally — a hybrid of the two models.
Find the franchise brands most likely to buy from you.
Track how requirements, spend, and growth are shifting year over year — and where a category is heading.
Tell us the question. We'll build the report.
Delivered as CSV exports, profile reports, benchmark studies, executive summaries, and custom research.
Built from franchise disclosure documents, not generic lead lists.
Organized around the questions sales, marketing, and business development teams ask.
Key data points tie back to the source document.
Designed to help you prioritize outreach and start smarter conversations.
ClearlyData helps suppliers do their customer homework before making the call. Let's build your first target report.